Monday, 27 May 2013

Some Solid Email Marketing Tips To Try

What is the best ways to market your latest product? Not SEO, not social media, but email marketing. Email marketing is the best way to reach your customers hands down. So how do you make it work for you? Below are a couple of my favorite email marketing tips.

When developing an email marketing plan, make sure that every customer on your email list has voluntarily "opted in" to be on that list. Usually your leads do this through a process called double opt-in. Otherwise, you may get spam complaints and get your account suspended by your chosen autoresponder. Don't know what an autoresponder is yet? Then make sure to read this post by Gail Gardner to learn more.

Always have a crystal clear message with each email message you send. You do not want your customers to become bored or overwhelmed by the amount of content in your marketing email. Focus on one topic per email and go straight to the point. Don't forget to be interesting and tell stories in your emails. It helps keeps your readers engaged and looking forward to your next email.

Keep in mind that your ultimate goal is making sales. That means that every single email should bring readers closer to buying. You can do this by plugging your produce or service in every email you write. It doesn't have to be blatant, but make sure you include your link somewhere. And make sure to always keep tracking your email marketing engagement metrics to ensure that people are actually reading your emails.

This tweet from AWeber explains what some of these metrics are:



Putting an emphasis on email marketing is the smart way to run your business. Take what you learned today in this email, and start putting this information to good use.

2 comments:

  1. E-mail marketing is a type of marketing for any business and is very effective wherein you spend less and attract more customers thereby great profit.
    In this type you have to first get a list subscribers ,send e-mails to them,track down the result and get the valuable feedback from your customers.I use the Express e-mail marketing service from Thewebpole.com and no matter where I am I can reach my clients. There are no boundaries with email marketing.
    E-mail marketing has many advantages like it saves time when compared with postal mailings and telesale campaigns.With email marketing the mail will be ready with the help of templates and will reach many people in shorter span of time.It’s easy and it’s simple. Anyone can do it anytime. This method allows to use the mailing list which gives the ability to distribute information to a wide range of specific, clients at a low cost.Email contains opt in or opt out options this helps to short list our prospects. People who are interested in the message will happily give their email address for further communication.

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  2. Really very informative and the way you presented your information attracts visitors to read more informative blogs from your website. So I kindly look forward to see next updates.Email Marketing Companies

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