Monday, 27 May 2013

Some Solid Email Marketing Tips To Try

What is the best ways to market your latest product? Not SEO, not social media, but email marketing. Email marketing is the best way to reach your customers hands down. So how do you make it work for you? Below are a couple of my favorite email marketing tips.

When developing an email marketing plan, make sure that every customer on your email list has voluntarily "opted in" to be on that list. Usually your leads do this through a process called double opt-in. Otherwise, you may get spam complaints and get your account suspended by your chosen autoresponder. Don't know what an autoresponder is yet? Then make sure to read this post by Gail Gardner to learn more.

Always have a crystal clear message with each email message you send. You do not want your customers to become bored or overwhelmed by the amount of content in your marketing email. Focus on one topic per email and go straight to the point. Don't forget to be interesting and tell stories in your emails. It helps keeps your readers engaged and looking forward to your next email.

Keep in mind that your ultimate goal is making sales. That means that every single email should bring readers closer to buying. You can do this by plugging your produce or service in every email you write. It doesn't have to be blatant, but make sure you include your link somewhere. And make sure to always keep tracking your email marketing engagement metrics to ensure that people are actually reading your emails.

This tweet from AWeber explains what some of these metrics are:

Putting an emphasis on email marketing is the smart way to run your business. Take what you learned today in this email, and start putting this information to good use.