Wednesday, 19 June 2013

Tips To Starting Your First Business Website

If you own a company, then you should create a website for your business. This online presence will help you increase your revenues and also allow your customers to connect with you.

The first thing you have to decide before building your business website is, "what will my website be used for?". Some example answers include:

  • Collecting opt-ins for qualified leads.
  • Showcasing your products.
  • Selling your products online.

This is super important as once you've decided the goal of your website, then you can start building it with your target audience in mind.

Getting started

The first thing you need to do is register a domain name for your new business website. Hopefully, that will be It's important to make sure that the .com TLD extension is available for your chosen domain name. If it's not, then you should pick another name.

Once you see that your domain name is available then you'll need to register it at one of the many available registrars. My preference is either at Namecheap or Godaddy. For more details on registering domains on those two sites, you can check out these two links:

Next you will need to get web hosting for your company website. Your goal is to get the fastest and most reliable web hosting available. The type of hosting you will ultimately get though, depends on how much traffic you expect to get at your site. For low traffic websites, shared hosting is acceptable. Bluehost and Hostgator are common recommendations.

If you are expecting a lot of traffic however, it would be definitely wiser to invest in a VPS or Dedicated Server. They are certainly more expensive than shared hosting, but they can handle the load a lot better.

Designing your site

You want your business website to look professional right? If you use Wordpress, then there are a great number of Wordpress themes available for you to choose from. I would recommend browsing around at Wordpress theme gallery sites like WPArchive or and pick a theme you like. If you filter by Corporate themes, you can find lots of nice looking themes that would be suitable for your business website.

If you are interested in learning more about Wordpress, take a look at this interview by WP founder Matt Mullenweg on CNN here:

Getting Traffic to your site

This is the hard part for most people. However, if you already have a built in audience of customers, then you should start from there. Let them know that you have setup your website and ask them to come visit. You have their email addresses right? If not, make sure to add an opt-in form to your website as well. If you are using an autoresponder like AWeber or GetResponse then this is actually pretty simple since they both give you the code you need to add to your website.

Other ways to get more traffic to your site include SEO. This is the process of trying to get your website ranking high in the search engines for your chosen keywords. For a good guide on how to do this, check out this guide by Jason Acidre titled, How I get quick wins in SEO and Content Marketing which is a very good guide to SEO.

Otherwise, you may choose to go with a strategy like guest posting. This is where you write blog posts on other blogs in hopes of getting more traffic that blog's visitors. If you are a prolific writer, then this is definitely a viable option. Here's a good article on Think Traffic about guest posting and making your guest post stand out.

Final Thoughts

Did you get all that? If you follow the steps in this article, you will be able to start the process of building your website, and more importantly, get some traffic to it as well. Hopefully people will like what they see on your website, and you will start making more money as well.

Monday, 27 May 2013

Some Solid Email Marketing Tips To Try

What is the best ways to market your latest product? Not SEO, not social media, but email marketing. Email marketing is the best way to reach your customers hands down. So how do you make it work for you? Below are a couple of my favorite email marketing tips.

When developing an email marketing plan, make sure that every customer on your email list has voluntarily "opted in" to be on that list. Usually your leads do this through a process called double opt-in. Otherwise, you may get spam complaints and get your account suspended by your chosen autoresponder. Don't know what an autoresponder is yet? Then make sure to read this post by Gail Gardner to learn more.

Always have a crystal clear message with each email message you send. You do not want your customers to become bored or overwhelmed by the amount of content in your marketing email. Focus on one topic per email and go straight to the point. Don't forget to be interesting and tell stories in your emails. It helps keeps your readers engaged and looking forward to your next email.

Keep in mind that your ultimate goal is making sales. That means that every single email should bring readers closer to buying. You can do this by plugging your produce or service in every email you write. It doesn't have to be blatant, but make sure you include your link somewhere. And make sure to always keep tracking your email marketing engagement metrics to ensure that people are actually reading your emails.

This tweet from AWeber explains what some of these metrics are:

Putting an emphasis on email marketing is the smart way to run your business. Take what you learned today in this email, and start putting this information to good use.